After a disappointing design from an outside design-office, we were given the chance to prove we had a better idea for the food festival profile design platform and strategy. We set up a design platform that was aimed at getting hold of new sponsors rather than mass-communication to both consumers and business partners. The strategy was to divide the mass-communication in two – targeting the communication more directly on the two main groups. The two platforms were integrated both on online and offline media.
Client: Taste Aarhus
Agency: brandFARM
Project: New website
Year: 2009
