About

ABOUT

Professional Board Member and Thought Leader within Commercial Innovation. Helping companies grow through transformative digital and commercial innovation. Bringing more that 20 years of innovative background from the digital consultancy and agency space.

As Global Marketing Director at Valtech, I lead go-to-market strategy for the Health and Mobility verticals, working closely with Global Vertical Leads and Regional Directors to translate complex challenges into actionable growth strategies. My focus is on delivering commercial impact across diverse regions by aligning marketing innovation with sales acceleration and transformative client outcomes.

In my board roles at NÜ Denmark, LOOP Fitness, and Tropica, I contribute strategic guidance on digital transformation, from scaling e-commerce platforms to leveraging member and customer data for loyalty, personalization, and long-term engagement.

I’m passionate about commercial innovation — using emerging technologies, data ecosystems, and digital platforms to build next-generation customer engagement models and new revenue streams. Focused on strategic activation of customer, member, and user data, turning insight into competitive advantage. I continue to explore the role of emerging technologies, including AI, and emerging technologies, in shaping the future of Customer Engagement and value creating experiences and business models.

My Core focus areas:– Data-driven go-to-market and growth strategy– Customer/member data activation (CDP, CRM, loyalty programs)– Digital transformation advisory at board level– Vertical marketing leadership in Mobility and Health– Future-facing innovation: Web3, metaverse, and emerging tech

Brands include:
Mercedes-Benz, Toyota, Sanofi, Novo Nordisk, LVMH, Rolex, P&G, AstraZeneca, Novartis, Alcon, Vestas, Abena, Grundfos, LEGO, Pepsi Co., ARLA, GN Resound, TrygFonden, Bayer (Environmental Science), Coca Cola, Universal Robots, Danfoss, Hyundai, Novozymes, Arla Foods Ingredients, HAMLET PROTEIN, TDC, DONG Energy, Rockwool, Lantmännen Unibake, Schulstad, Salling Group, XLByg.dk, VVSMester.dk, WOCA Denmark, TRIP TRAP Denmark, Robotize, Glud & Marstrand, JN Data, Lurpak, Kærgården, Karolines Køkken, NRGi, Advokatkompagniet, AVK, HMF, GRAM, Nilan, Icopal, Emborg, Zur Mühlen International, McDonald’s, Rambøll, Netto, Icopal, Wavin, Marel Food Systems, Reelight, AAK, Kosan Crisplant, Sandstede and many more.

HYBRID

I grew up with a computer, and it has followed me ever since.

I got my first computer when I was about 5 years old, and it’s been a part of my life ever since. I designed and programmed my first website when I was 13 (Client: Danish Business Advisors), and since then, I have, among other things, created several websites. Today, my focus is on brand communication in relevant media, working with some of the biggest brands in the world, and with some of the best people in the industry. I like to refer to myself as hybrid creative because even though you could say that my heart is digital, I live in an analogue world. In my quest for a more digital approach to media, I’ve picked up some geeky skills along the way including basic HTML, CSS and minor parts of PHP/MySQL. I also hold a Professional Diploma in Digital Marketing