INSIGHT

Schulstad Bakery Solutions is a leading supplier for professionals within the bakery industry.

Schulstad Bakery Solutions aims to make it easier for bakeries and catering companies to start baking with dough instead of buying bake-off products.

IDEA

Giving every user a personalized calculation

The product launch was based on an online calculator in which key staff members could calculate the exact savings they’d make by switching to Raw Dough Solutions®. The calculator intended to serve as both a knowledge hub and a savings calculator for the customers – and a lead generator for Schulstad Bakery Solutions.

IMPACT

The calculator continues to save customers’ money

The tool was a huge success for the sales department, giving them instant leads and insights on the customers’ businesses. The calculator exceeded the campaign and continues to estimate savings for both new and existing customers.