The client wanted to introduce a new corporate brand for the global organization. After many years of brand expansions, the corporate brand was demolished, and the organization needed a new name and identity. We designed a name and identity that integrated the name of the company’s founder and designed a logo that symbolized the meat processing business and at the same time, was easy to integrate on the company’s brand websites and packaging.
Client: Zur Mühlen International
Agency: brandFARM
Project: Identity and branding
Year: 2008-2010
