Sandstede is the brand leader on the Danish meat processing market, with over 25% of the top 25. The Sandstede brand needed to be updated with a general facelift and brand alignment. I designed a campaign and packaging that endorsed each other. Putting the face of the packaging on the adds, and using the ads to endorse the packaging design. The design platform was also designed to lift sales in the low sales periods of the year, by designing unique seasonal packaging for each time of the year. The results are yet to be seen, as the branding platform is going to be introduced early 2011.
Client: Zur Mühlen International
Agency: BrandFARM
Project: Re-brand a Brand leader (Pitch)
Year: 2010
